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Client

Lamborghini

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Industry

Automotive

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Check out the case study in action

Objective

Introduce the brand to new customers what weren’t considering Lamborghini

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The Solution

After doing an extensive brand Health assessment it was clear that the Lamborghini brand has become so large and exclusive that it started to be unapproachable for those who could purchase but didn’t know the brand. After launching the Lamborghini Huracan in 2015 I identified a non-endemic luxury brand to create a partnership between our two companies. The idea behind this partnership was to introduce our respective customers to a world of luxury and like-minded people who were fans of luxury products.

 

This sparked the creation of the world of Lamborghini, an experienced strategy rooted in bringing other products and Brands not in the Auto industry to Lamborghini customers and vice versa, bringing Lamborghini customers to products and brands that were not in the Auto industry.  The world of Lamborghini created Partnerships with Hospitality brands such as the Waldorf Astoria, American Express Centurion card, McIntosh audio, and much more.

 

The world of Lamborghini created non-track and auto events with hotel luxury communities Luxury Auto communities and Luxury Finance communities to open a more approachable brand to those who might be in the wealth bracket of Lamborghini. 

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Results 

Over the course of two years, the program increased retention rates from 9% to 12% in lease-ending model year Gallardo, representing an incremental $45m in revenue over the 2 years. We also were able to reduce cost per acquisition by 20% and generated 10k new leads over 24 months.

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