
Client
ThriveDX
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Industry
SaaS Ed/Tech​
Objective
Continue high growth scale in pursuit of profitability, continue to support the launch of Global Partners and clients
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The Solution
The solution to this particular challenge involved much-needed strategy and direction in the organization. the organization was investing solely in bottom-of-the-funnel performance tactics with no regard or Direction to manage awareness, consideration, and intent. the focus was specifically on a performance strategy, including KPIs, dashboards, and planning a calendar.
I also brought on a diversification of Performance Marketing channels, the organization was spending seven figures on Facebook and Google only, and I brought on TikTok and Snapchat. The organization was not capable of a robust nurture and email marketing strategy, which I created to help reduce expenses of acquisition and drive long-term retention.
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Results
I was able to successfully grow our monthly lead volume two times, as well as reduce our cost per lead and cost per acquisition saving the company ~$4m a year in inefficient spending.