What people are saying
about Rico
" I was so impressed with Rico's ability to lead the team through a rebranding of Lord & Taylor with grace and precision, while also helping prepare the business for acquisition."
Daria Burke
Board Director;
Chief Executive
"Rico is a thoughtful leader, marketer and partner. I had the pleasure of working with Rico during my time at Facebook, where he was my client, leading marketing for Lord & Taylor.
I was so impressed with Rico's ability to lead the team through a rebranding of Lord & Taylor with grace and precision, while also helping prepare the business for acquisition. Rico demonstrates all of traits of a successful marketing leader: curious, data-driven, creative and visionary.
He asks the tough but fair questions, challenges his team and partners directly but with care and is a super fun person with whom to brainstorm ideas. I look forward to being able to work with him again some day."
Meet Rico
Battlefield tested—no really; an 8-year veteran who has worked his way through corporate America earning a Georgetown MBA; now focused on taking the experience and things he has learned managing budgets from $1 million to big hundred million dollars and driving revenue from $50k a month to $125m a month—to help small to medium businesses drive growth, build strategy and do it with purpose and stability.
"Change is the law of life. And those who look only to the past or present are certain to miss the future."
-John F. Kennedy
What is The Purpose Co?
At The Purpose Co, we are a team of experienced marketing leaders who specialize in Fractional Marketing Leadership. Our approach is rooted in empathy, deep strategic thinking, and a proven track record of tactical performance.
Let’s change your trajectory, together.
Unlock the secrets of the trade to drive growth, achieve
your objectives, and emerge victorious in your business.
Let us help your company succeed.
Schedule a free check-in call today.
people.
Creating a culture of people rooting for each others success is the culture that wins customers.
passion.
Creating passion to put your customer hat on to dive into their needs and wants.
performance.
Letting the data and KPI’s drive our performance and directions down the pathway to success.